About Us

Our mission is to unlock the potential of nutrition to improve the quality of life.
It’s something we do with every new product we develop.

Rogh Sehat Pvt. LTD

We “Rogh Sehat Pvt. LTD (ROSE)” established in 2019 is a leading manufacturer of food and powder instant juice drinks in Afghanistan. Our product range includes Instant Drink Powder, some of which are branded as Orange Sari, Mango Sari, Health Sari and NOSH. In addition, we also produce ISPAROSE, flavored Ispaghol and ROSE Johar Joshanda.  The entire range of products is hygienically processed by our highly experienced team of professionals using quality-approved ingredients and latest technologies. Our products are developed under the supervision of our stringent quality experts as per the international quality norms and standards.

We have an ultra-modern infrastructure unit to carry out all our production and supply process in an efficient way. These facilities are well equipped with different advanced machines and tools. To look after the systematic working of all the business activities at our infrastructure, we have also appointed a team of experienced professionals. All these products we are offering to the clients are ensured of premium quality as they are stringently

checked by our quality controllers with the use of varied advanced testing facilities. Our products are currently available in 20 out of 34 provinces in Afghanistan. We are expanding the business rapidly and soon will launch 350g, 700g and 1Kg bags of powdered instant drinks with the brand name ‘NOSH’ that will be available in every grocery store and supermarket.

OUR VISION

In ROSE, we see nutrition as one of most unattended challenges of the country. Our vision is to expand ROSE to a national and then to a regional level production company in order to overcome this issue the by getting the right nutrients through our quality products in the market.

Goals and Objectives
  • Adding new production lines of nutritional food products.
  • Increase the production volume by 200% in the next three years and  capture a greater portion of the market.
  • Achieving our intent of sustainability ‘Leadership with Care’, by having best practices on care for the Environment, Community, Customers, Shareholders and above all our employees.
  • Apply innovative, market-led and value additional approaches though out the fruit processing and nutrition value chain.